L.L. Bean: The Man and His Company (Paperback)
$20.00
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Not Available Today...Email or call for expected availability
Description
Because his feet got wet and sore on a hunting trip, L. L. Bean developed his famous boot and started the mail-order company that would change the sleepy town of Freeport, Maine, into a huge outdoor mall.
The story begins with the Bean family, young Leon Leonwood Bean's love of the outdoors, his first forays into sales (soap, men's clothing), and then his development of the boot and the beginnings of an outdoors outfitting company that ran on a card file system and resisted change. The story of L.L. Bean, Inc.'s phenomenal growth under grandson Leon Gorman is replete with Preppies, MBAs, infighting, and even parodies of a company that would eventually get its own Zip Code.
About the Author
Jim Witherell is a master Maine Guide and the creator of hiking maps for Acadia National Park and Baxter State Park. Also an avid cyclist, he is the author of Bicycle History (McGann) and working on a book about the Tour De France. He also wrote L. L. Bean: The Man and His Company and Ed Muskie: Made in Maine.
He lives in Lewiston, Maine.
Praise For…
A captivating profile of the retail mail-order behemoth.
— Maine Magazine
This book is a must.
— The Maine Sportsman
